Category Marketing

Fancy Infographic – Fast, Cheap and Well-done

February 14, 2013 · by · in Marketing · 1 Comment

SMALL BUSINESSES & SOCIAL MEDIA  Senseless and too time consuming? Seth Godin already stated it years ago in his Meatball-Sundae Picture: The meatballs are traditional products and services that have been marketed the old-fashioned ways and the toppings are the new marketing methods like social media platforms, i.e. myspace, facebook, twitter, youtube…   Please have […]

The Battle

February 3, 2013 · by · in Marketing · 1 Comment

Brand Relevance vs. Brand Preference In my current research on some marketing topics, I found a really interesting quotation, by  David A. Aaker in his scientific article    “Win the Brand Relevance Battle and then Build Competitor Barriers“, California Management Review, Vol.54, No.2 Winter 2012, pp. 43-57: “The only way to achieve real growth is […]

Creation of Customer Experience

November 22, 2012 · by · in Marketing · 5 Comments

The Evidence of Marketing Theory After last week’s post on what actually makes an idea remarkable from the Marketing perspective of Seth Godin. I tried to find a suitable evidence how a brand had been changed through a vision of just one person, making a brand recognized all over the globe. Inspired by the dilemma […]

Das “Produkt” Menschlichkeit

November 16, 2012 · by · in Marketing · 2 Comments

Da mein Themenfeldprojekt ein Modelabel im Aufbau ist, beschäftige ich mich zurzeit viel mit dem Thema Fashion und vor allem der Vermarktung dieser Branche. Hierdurch bin ich auf eine berührende Marketing Kampagne gestoßen, über die A. Weilberger in ihrem Artikel „Gewalt ist kein Modetrend “Gewalt ist kein Modetrend” berichtet. Sie stellt hier eine Kampagne, des […]

Create Ideas Worth Talking About

November 15, 2012 · by · in Marketing · 2 Comments

  The Purple Cow Story Starting to wonder how it is possible that most of the ’’new & revolutionary’’ concepts already existed for years. Seeming to spread as soon as someone found a good way to market it at the right point of time – creating value to the customer with a present idea. So what makes […]