According To Forbes, a profit warning by Burberry end of 2012 began to cast a shadow over the luxury industry, which has shown resilience to the economy’s impact on most consumer sectors.  Chief Executive of Burberry Angela Ahrendts adds in a publication of the Huffington Post, “As we stated in July, the external environment is […]

Creating a business seems easy: a) create a concept b) create a business plan c) implement your idea and earn millions of dollars. But looking at recent studies  of how many start-ups in particular fail each year, I wonder: Is there a “perfect” start-up strategy to avoid competition; and have a sustainable competitive advantage? This […]