The Purple Cow Story
Starting to wonder how it is possible that most of the ’’new & revolutionary’’ concepts already existed for years. Seeming to spread as soon as someone found a good way to market it at the right point of time – creating value to the customer with a present idea.
So what makes an idea, a remarkable idea?
Everyday life with too many options and too little time. Living in an economy barely willing to invest – you have to be remarkable! Ordinary stuff gets ignored.
At least when you ask Marketing Guru Seth Godin, an entertaining entrepreneur and blogger, who discovers different ways how to market ideas in the digital age, clearly pointing out the truth:
In order to get our attention, bad & bizzare ideas work better than boring ones.
Summing up his three main points:
1) Design Rules Now
2) Safe Is Risky
3) Very Good Is Bad
BE A PURPLE COW